|
Note: Analysts believe that Starbucks is bowing to pressure from
their corporate partners Kraft, Pepsi by refusing to pledge that
they will never use GM coffee. This statement would indicate
that they are planning on using GM-decaffeinated beans which are
currently being developed by the biotech industry.
July 24, 2001
Thank you for your call to discuss Starbucks interests and activities
related to genetically modified coffee beans and Fair Trade coffee.
As we discussed, Starbucks coffee contains no GMOs and is not
derived from genetically modified sources. We do not support
the development of GM ripening-controlled coffee which would be
harvested mechanically and have no intention of purchasing such
coffee in the future. Further, we believe that the introduction
of this technology would be very damaging to millions of small
farmers and farm workers whose main source of income depends on
handpicked coffee. So long as this condition exists, Starbucks
will not support this technology.
Regarding Fair Trade coffee, as we discussed Starbucks sells
whole bean Fair Trade coffee in the U.S. in over 2500 company-owned
stores and on the internet, and Fair Trade coffee - for brewing
- to college and university accounts, hotels and restaurants.
Unfortunately, we have not found an adequate supply of high quality
Fair Trade coffee to brew system-wide on a regular basis, but
any customer can request brewed Fair Trade coffee in any company-owned
store in the U.S. We are actively engaged in conversations with
the international FairTrade Labeling Organization regarding sourcing
more high quality coffee to meet our needs, as well as the possibility
of their licensing Starbucks to sell Fair Trade coffee in the
communities where we do business around the world.
We appreciate the work you are doing on behalf of coffee farmers
and will be happy to keep you apprised of the progress that we
are making in these areas.
Sincerely,
Sue Mecklenburg
vice president, business practices
Starbucks Coffee Company
|