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Starbucks Latest Response to the Frankenbuck$ Campaign
from <www.starbucks.com June 21, 2001
Starbucks Organic Milk, GMO-free and Fair Trade Certified Coffee
Commitments An Update for the Continental USA
Starbucks is committed to sourcing and serving high quality coffee,
tea, food and merchandise and to being environmentally and socially
responsible.
In March, Starbucks responded publicly to concerns raised by
activist organizations and some of our customers regarding synthetic
hormones in dairy herds, genetically modified organisms (GMO)
in our products, and the purchasing and brewing of Fair Trade
Certified coffee in our retail stores.
Like most citizens and companies, Starbucks relies on regulatory
agencies to determine what products are safe for human consumption.
Starbucks products are in full compliance with all known laws
and regulations. Although we are purveyors of the ultimate coffeehouse
experience, we are not scientists and are not qualified to comment
on the science of genetically modified organisms. Nevertheless,
Starbucks has set a clear path for the Company to follow in these
areas moving forward.
Organic Milk Position: Starbucks is committed to providing an
rBST-free (sometimes called rBGH-free) milk alternative in all
company-owned stores in the U.S. by the end of summer 2001.
Progress to Date An organic, rBST-free milk alternative has been
tested in some stores and this alternative, along with the already
available organic soy, will be available to customers interested
in organic milk-based bar beverages in all company-owned stores
in the U.S. by the end of July 2001.
Starbucks is working with vendors to determine the feasibility
of offering only rBST-free milk in all stores. What we now know
is that there is a very limited supply of rBST-free milk and it
is much more costly than existing supplies. We continue to work
on resolving the supply issues and will evaluate the financial
impact of offering rBST-free milk to our customers and the Company.
We expect to make a final determination on supply and financial
feasibility by the end of this year. Regardless, we will continue
to make rBST-free milk available to U.S. customers upon request.
Genetically Modified Organisms Position: Despite the lack of
federally enforced labeling practices, Starbucks is committed
to offering products without genetically manufactured organisms
if they can be made available at a price acceptable to our customers.
Progress to Date Starbucks has confirmed that its core products,
coffee and tea, are not genetically modified. We have also completed
a review of our other products and determined that the majority
are GMO-free. Where we have identified the presence of genetically
engineered ingredients, Starbucks is searching for, and evaluating,
alternative sources of supply. Starbucks recently launched a test
of baked goods prepared with organic ingredients in Seattle and
Portland, Oregon, and will continue to monitor quality and customer
interest.
Fair Trade Certified Coffee Since October 2000, Starbucks has
led the retail specialty coffee industry by offering Fair Trade
Certified coffee in all of its company-owned U.S. stores. To become
Fair Trade Certified, an importer must meet certain criteria such
as paying a minimum price of $1.26 per pound of coffee to cooperatives
registered with Fair Trade licensing organizations. Starbucks
is committed to offering Fair Trade Certified whole bean coffee
worldwide and to offering brewed Fair Trade coffee in all our
stores on an ongoing basis.
Progress to Date It is a monumental challenge to source and serve
brewed and whole bean Fair Trade Certified coffee that meets our
rigorous taste and quality standards at our more than 2,400 company-owned
stores in the U.S. Achieving this goal requires an unwavering
commitment not only from Starbucks partners (employees), but also
from our customers, Fair Trade certifying agencies, international
coffee brokers and the farmers who grow the coffee in the origin
countries.
Despite the challenges, Starbucks is committed to significantly
develop the Fair Trade Certified coffee program in our company-owned
stores in the U.S., college and universities in the U.S. and in
the international markets where Starbucks does business.
From April 25-May 29, 2001, Fair Trade coffee was featured as
Starbucks whole bean promotional choice and on May 18, Fair Trade
coffee was brewed as Coffee of the Day in all company-owned stores
in the U.S. The feedback we received from Starbucks customers
and partners was favorable. Since January 2001, weekly sales of
Starbucks Fair Trade Certified whole bean coffee have more than
doubled.
At Starbucks, our partners (employees) and corporate responsibility
partners are committed to continuing to lead the way in coffeehouse
innovation, quality, and environmental and social responsibility.
We are proud of our accomplishments and recognize that there is
still much to do.
To learn more about our commitments, please see Starbucks brochures
Commitment to Origins, Fair Trade, Conservation International
and Giving
Back, or call us at 1-800-23-LATTE.
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